Health & Medical Tourism Programs
Strategy for hospitals, destinations and governments competing for cross-border health travelers. Many hospitals and destinations want to attract international patients and wellness travelers. We understand the model because our team helped transform Bumrungrad into one of the world's leading medical travel destinations and has advised health and tourism projects across multiple markets.
Six layers that have to work together.
Medical tourism is not a marketing campaign. It is an operating model. The hospitals that succeed are the ones that align brand, clinical product, international sales, concierge service, pricing and patient experience into a single coherent offer. The ones that fail are usually missing two or three of those layers.
Our team has done this work, top to bottom, at scale. We have built international patient services from a standing start, and rebuilt them when they had stalled. We know how to assess the opportunity, build the business case, and execute against it.
Six entry points into the work.
From a quick business case to a full destination strategy, sized to where you are in the journey.
Business case assessment
Opportunity sizing, competitive mapping and economics in a business case management can defend.
Program audit
A review of positioning, products, lead management, conversion and patient experience for existing programs.
Destination strategy
Brand, digital, referral and concierge strategies to attract international patients and wellness travelers.
International sales
Channel design across direct, payer, employer, government and intermediary partners.
Patient experience
Mapping the international patient journey from enquiry to follow-up, including concierge, language, accommodation and aftercare.
Government & cluster
National positioning, regulatory frameworks and operator engagement for health and medical travel clusters.
Hospital groups, destinations and governments.
Private hospital groups in any market that wants to attract higher-acuity international patients. Tourism authorities and ministries building a medical-tourism cluster. Hospitality operators integrating cross-border health programming around a leisure destination.
Whatever stage you are at, we have done this before. We can help size the opportunity, validate the plan, or run the work end to end alongside your team.
Building or rebuilding a medical-tourism program?
Tell us what you are trying to build, fix or evaluate. Call one of our principals directly or send us an email.
