Ruben Toral is a healthcare branding and business strategy executive with more than 18 years of experience building healthcare businesses, hospital brands and physician networks in Asia and Latin America.
Recognized as the “man behind the Bumrungrad brand”, Ruben helped position Bumrungrad as one of the world’s leading medical tourism destinations. As Chief Marketing Officer of Bumrungrad International Hospital in Bangkok, he doubled international patient volume from 195,000 to 435,000 and trebled international patient revenue from 1.1 to 3.3 billion baht in six years.
Ruben is an external advisor to the Joint Commission International Task Force on Globalization and a past president of the International Medical Travel Association. He is also the founder of Medeguide, a web portal connecting patients and doctors online.
At InterMedika, Ruben focuses on brand strategy, positioning, customer acquisition, medical tourism, physician networks and new growth platforms in healthcare, wellness and healthy hospitality.
Work with Ruben and the InterMedika team.
Tell us what you are trying to build, fix or evaluate. Call one of our principals directly or send us an email.
